How Porn Helps Fuel Digital Media

By Jack Marshall of Digiday

Talk to big-name publishers and advertisers about porn, which makes up a big chunk of the Web, and they’ll tell you they don’t have anything to do with it. What some won’t tell you is they indirectly benefit from it.

Publishers, for instance, use porn-related keywords to drive traffic to their sites. Some depend on adult keywords as the biggest sources of their search traffic. Advertisers, too, use porn. Web data brokers frequently collect information on porn sites that is then repackaged in aggregate — and wiped free of any hint of its origins — for ad targeting…

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http://www.digiday.com/publishers/how-porn-helps-fuel-digital-media/?goback=%2Egde_45264_member_237271724

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About jaypochapin

Married adult human male, father, brother, son, writer, voiceover actor and humorist. Frequently funny, sometimes snarky, occasionally profound. Beatles, Stones, Who, Python, Firesign Theatre, Shakespeare, Bogart/Bacall, Marx Brothers, Alice Cooper and more besides. Have worked as many things: traffic reporter, disc jockey, newscaster, interviewer, producer, copywriter, voice over talent, teacher, emcee, housekeeper, janitor, uniformed security officer, bagel baker's assistant and more, but don't let the uniform fool you, baby! I ... AM ... THE WRITER!

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