My first thought was, “Are these people CRAZY?”
My second thought was “Crazy like a FOX!”
Please click on the link, read on, and marvel!..
Editorial Disclosure: The content to which this link takes you is that of PSFK Labs, in New York City. They are what you might call a boutique Communications / Public Relations / Media Relations Agency. You can tell because, if all you see is the web site, you are almost-but-not-quite-certain what it is they do for a living. Their copy is drenched in the kind of nebulous non-specific corporate double-talk that passes for effective writing these days. Mind you, they are clearly very talented people. Over-achievers all, I have no doubt. They’re probably very expensive… and I imagine they’re worth it. They just don’t seem to be very enthusiastic when it comes to plain speaking. In some ways, New York can be a very insular environment…